When Is It Okay To Be Selfish?

If you don’t want to do something… maybe that’s the exact thing you should be doing.

That’s been sitting heavy on me lately.

Because for the first time in a long time, I’m in a season of non-selfishness. And it feels different. It feels good.

But it’s not where I started.

Tunnel Vision, Guilt, and Building Under Pressure

I’ve spent years in survival mode—building this company from the ground up while dragging my dad back and forth to doctors. Back in 2021, we didn’t even know if he was going to make it.

Ambulances were showing up at the house constantly. It got to the point where they’d pull up and I’d just say, “Alright, I’m going to bed. Call me from the hospital tomorrow.” That was normal.

I was living with my parents, trying to grow a healing company, and watching my father slip away at the same time.

That’s not something I talk about often.

But I managed it. Somehow. I don’t even know how—grace of God, maybe. But when I finally moved out, things shifted. The business went to another level. I was able to hire help. When Levi and Shawn came in, we leveled up again.

But yeah… I was selfish. Or maybe just focused.
Laser-focused. Tunnel vision.
Especially when the attacks started.

Unaliving threats. Debanking. Constant pressure. It’s like we were under siege for telling the truth about health.

And Then the Season Changed

Now that things are somewhat stable… I’ve shifted.
Lately, I’ve been helping my family. Quietly. Behind the scenes. I haven’t been in the studio much. Haven’t been at the office. And when I do show up, I get looks like, “Wow, you’re here?”

Yeah, I’m still running things—from my phone. But I’m pouring more into the people around me. Especially my parents. The ones who took care of me.

Because now? It’s my turn.

Why wouldn’t I?

We’re All Selfish. That’s Human.

We all start selfish. It’s survival.
But the real work is knowing what season you’re in.

Are you in a season of self-focus? Building, growing, pushing?
Or are you in a season of service? Giving, supporting, helping?

Neither is wrong.
But not knowing where you are? That’s where people get lost.

Helping Is a Priority

In my purple book, I talk about “The Great Eight” priorities.
And one of them is being helpful. Because… what else are you doing here?

If you’re not helping someone, are you really living?

I’ve told you before—this company doesn’t need me. I built it that way on purpose. The teachings are there. The membership works. Head-to-toe healing runs itself. You don’t need me for it to work. Just show up and follow the process.

Eventually we’re going to open an academy and start training people to become head-to-toe healers. This isn’t about me. It never was.

You don’t need to know the guy who invented Pilates.
You don’t need to meet the creator of Bikram Yoga.
The system lives on. That’s what I’m building.

So Where Are You Right Now?

That’s the real question.

Are you in a season of selfishness? Are you building something? Good.
Or are you in a season of giving? Of service? Good.

Just don’t confuse one for the other. And don’t stay stuck in one forever. We bounce back and forth in this life. That’s how it’s supposed to be.

Right now, I’m in the season of non-selfishness.
And when the time comes, I’ll be back in the other one.
Just like you will.

Until then… check in.
Help where you can.
And if you haven’t started your healing journey yet—maybe this is your sign.

Go to DrKevinReese.com, look around, join the membership, and start healing.

You deserve it.

—Dr. Reese